Whooah-Biz

This is one answere to some queastions I Posted here

I tried Googeling this one but unfortunately Google did not seem to have any relevant information, so I am going to have to answer the question myself.

I might be quite possibly asking the wrong the question, as the Internet does provide some very reasonable places to advertise. In fact is it advertising that is keeping the Internet going? I estimate ninety percent of sites are being paid for by advertising.

Arranging online advertising feels like a personal experience and it is time intensive. Once upon a time you could just choose a sports magazine, pay a few grand and have an advertisement made up and you were done. Is that so on the Internet? yes and no.

While it is clear that online advertising is increasing twofold every year as we spend more time behind our PC’s than in front of the TVs, it is not clear what the best place to spend those dollars is. Google has ad words its enormously successful advertising program. Microsoft has its less successful one too. There are hundreds of affiliate network sites, not forgetting Facebook, that wants to make a profit too this year.

If money is less of an objective you can pretty much contact any site; I am sure with the right smile your banner could be up there at a reasonable cost. With so much choice who do you choose? This is really where expertise comes in.  A seasoned professional who knows your market will be able to track down the sites that will be suitable for your adverts negotiate the right deal.

Now is a good time to buy advertising on the Internet with most companies offering very good deals due to the immense competition. Who would you advertise with?

The last couple of days I have been looking at buying some online advertising for www.workconnexions.com I came across a wonderful niche that specialises in making miniature engines for enthusiasts.

Sponsorship was offered on the site at, so I contact the site owner and got this reply back.

“Pages for various craftsmen can be sponsored in exchange for a donation to the foundation. At this time we request a $100 (US) donation for 5 years of sponsorship on a craftsman’s page of your choice. Since many of the sponsors now shown there have been given free placement in order to get the page going in its early stages, you can request to sponsor any page even if it is already sponsored. If that person or business has not paid for the sponsorship, your request will take precedence. Please provide a 2nd choice in case your first choice is not available”

It appears to be a reasonable offer above and I am thinking about buy banner space. Than just this morning chatting with Owen.  He pointed out that Seth Godin has brought a mass of banner advertising and managed to make less than his cost in return. Which made me think too. If Seth can not sell it, who can.

Well appears that there is a growing marketing for advertising on Face book and that a number of companies are making a nice return.  I hope for Facebooks sake that is true or we may all have a problem.

While leading a a truly balanced life now, I make sure that I have time for reading a broad selection of material. The IOD magazine has come up trumps again in the March issue of this year. Yes, I am aware that it is 5 months later, but like I say balance is the key word in life. That is what I try to do now, and probably should have done earlier.

There is an article about Scotland Glenmorangie distilleries that accidently mixed the wrong sort of whisky. Faced with a dilemma they come up with a clever campaign; they used a direct mail marketing  to ask for an official pardon and sold the whisky as a collectors item. The campaign generated a 23 percent response. 8 percent above what you would normally expect.

The best bit is still to come; their direct mail marketing grew. When they launched a special whisky called Arigh Nam Beist (shelter of the beast) for Halloween in 2007 their response rate was 69 percent. Virtually unheard of. A little clever marketing can go a long way. Do you know any such stories? I am sure that Richard Branson could tell a few, how about you?

Yesterday some one asked what would be the expected return on every dollar I spend on marketing. It made me think. I know that when one looks at sales you are looking at about a conversion ratio of about 15 percent. That is quite different when you are talking about sales leads. A lot of marketing is more indefinable and more about feel than any metrics one can apply to it. Still one has to make a decision. According to Derek Lowe at Courant he talks about 24 percent of medical cost is spent on Marketing. Which seems to be quite high considering that I can only tell you the name of about 4 or 5 pharmaceutical companies. Obviously this industry is doing highly expensive targeted marketing. There are some exceptions most notable Viagra.

So what should you be looking to spend on Marketing? 25 percent of your future income should it be enough?

The next question is how do you spend it?

Do you spend it on printed media, internet media, video media, corporate entertainment, or the new kid on the block social media.

What do you think?

Seth Godin, has a very interesting post which just about categorises all marketing attempts nicely. Which category are you in with your blog?,  “There’s something you need to read, so I wrote about it.” But I could be wrong, it has got me thinking. it is not quite as simple as that if you are building a community like WorkConnexions.com. As it involves certain amount of alt truism.

Excerpt below

“Watch this because I’m in it
vs.
I’m in it because you’ll enjoy watching it.

Or,

I published a book so I need you to read it
vs.
There’s something you need to read, so I wrote about it.

Or

I’m fifty and I just made an album because it was time for me to make one.
vs.
These songs won’t let go of me and I want to share them with you because they matter.”

SOUND ON, just in by email!

HEMA is a Dutch department store. The first store opened on November 4, 1926, in Amsterdam . Now there are 150 stores all over the Netherlands . HEMA also has stores in Belgium, Luxemburg, and Germany . In June of this year, HEMA was sold to British investment company Lion Capital.

Take a look at HEMA’s product page . You can’t order anything and it’s in Dutch but just wait a couple of seconds and watch what happens.

This company has a sense of humor and a great computer programmer. I want one….

http://producten.hema.nl/