Whooah Biz

Offline to Online Development - Ideas for E-commerce and Beyond

It has puzzled me why the uptake of Web 2.0 in certain industries and places has been so slow. On one hand I can understand it, effectively web 2.0 can represent a loss of control. If your company engages in open communication with its customers and employees one may perceive a loss of control. No longer are topics discussed by a few individuals with in close proximity of each other. They can be discussed by whole departments across continents. What one customer may write about an employee or product is no longer a conversation with two or three people but can be seen and read by a hundred times that number.

Sherrilynne of Strive Pr  pointed me to this recent blog “ Social networking could turn out to be a costly “white elephant” for businesses that rush to invest in the technology. ” While some companies may be debating the merits and the cost of web 2.0. Can one really run the risk of not implementing and engaging your company in what is effectively the most important communications medium since democracy.

 

Yes there is risk that your business could suffer, but can you afford to dismiss it. If you have a service to offer and you work in competitive industry than you have to compete. I have listed some of the positive and negative advantages of web 2.0 below. 

 

Positive Advantages:

Direct Communication medium to customers, and employees.
Increased web visitors – potential increase business.
Increased web presence – lower cost of marketing.
Business and product development.
Content is Timeless – With any other form of communication the life span is limited. 
Real Time Statistics - Measure the Success of a promotion campaign.
Saves Time – Implementing projects correctly.
Lower advertising cost.
Generates marketing information for use in offline media.
Provides transparency for companies.
Can be used to make part of an assessment of an employee’s performance.

Disadvantages:

Reputations can be damaged and business lost if not properly implemented and handled.

There might be some more disadvantages but I cannot think of them now. This is what Wcx does, also I notice have given myself 13 topics to blog about over the next couple of months.

The tea is on you

I have never been a great armchair sports fan, as I always enjoyed sport more being a player in the game. I can understand why so many people like watching sport, two teams, or players battling it out on the same course. What makes it exciting is that it is a fair match as teams usually battle teams of similar level. For the spectator it must be thrilling as only one team can win, a fact of the game is that the playing field is level. A truly buoyant economy is an exciting economy where everyone can benefit. But it is important that monopolies official or unofficial are kept in check or are introduced to sufficient competition. This same philosophy is the basis of democratic society. Every person who is born into society by law has the same chance in life. When the playing field is sloping towards one side we have a problem.

The tea is on you

I have a whole list of topics that I could write about today, corporate blogs, gloss, writing about what you already know, etc but I have decided to do something else. I am going to write about Istockphoto, which in some respects will cover all of the above. We have been using IStockphoto for over a year. Why? it is a cheap and easy way to do business. IStockphoto is an online photo community a bit like Work Connexions except it only focuses on photos. There are millions of images uploaded by amateurs, professionals, advertising agencies etc. You browse the categories until you find an image you like. Then you have the option to download from four categories each increasing in price as the quality increases. It is truly an example of brilliant e-commerce. The photographer gets payment for his work, IStock take a small percentage for providing the service and the customers get his\hers required artwork. If you are looking to do business in the digital online image world, then visit Istockphoto.

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The tea is on you

When a Business is successful they come and…..

Young Business adviser Joan Richards reports that in areas of high unemployment particular Port Talbot the sense of community was so strong that when  the local shops all started closing down and there was massive unemployment. The local people all went out and brought shares in the local co-op. She says that they were good people who wanted to regenerate their community. Richards believes directors have a part to play in encouraging enterprise, especially in disadvantaged areas, by becoming mentors. Business connects runs a mentoring service. More info here www.bcnpt.co.uk

The tea is on you

I am always amazed at just how many possibilities there are for businesses. If I walk done my local high street I often lose count of things that I think could be done better. In fact if a company was just to provide good customer service they would be putting themselves in the top 20 percent of companies. Answering the telephone and doing what is agreed is a good start for any business.

The tea is on you

As reported by Nedbase:

Web sites averaged 57.3 million visitors a month, or one in three of all Internet users, a 15 percent increase over the same period a year ago.

It does not surprise me at all. In fact News corp were considering offering there website News services for free. The decline of paper Newspapers has begun for better or worse. read the full article here . Could this be good for the environment?

The tea is on you

Having being doing a bit of research on business directories, I came across this Article about Google describe as the ultimate money making machine. There is lot to be said for Google. A simple interface does what is says on the packet. Of course its technology is closely guarded, as that is the key to its success. It also involves practical every website entrepreneur.

The fact remains though when I typed in business directories which one do I use……

 

The tea is on you