Whooah Biz

I was out about this weekend and was asked on more than one occasion why I blog. I blog for a number reasons. Some personal and some professional.

On the professional side:

1. It demonstrates expertise knowledge and expertise in chosen skill year.

2. Increases Google page ranking and key words with relevant fresh content.

3. As a sales marketing tool, to build references through comments and the online community for consultancy work.

4. Generate income through paid advertising.

On the Personal side:

1. As a personal development log

2. to give help and give something back to people trying to understand and use this technology

3. For personal enjoyment of developing writing and pr skills

Chris Brogan is highly accomplished writer and blogger he had this advice to say about blogging in different media spheres.

1. If your goal is to be an entertainment or news blog, be very clear that it’s that and not a “fun” blog. Consider splitting off your personal or fun blog.
2. If your blog is to be your business, treat it like that. Get into stats. Get into building audience. Get into delivering something unique. Don’t straddle back and forth on this.
3. If the goal is to be a great community resource, mix your blogging time with time spent reaching out to the community you propose to serve. If that’s an offline opportunity, like something local, be there. Be active. Be a connector.
4. If you’re going to be a professional about your blog, carve out the time to do it right. Never, ever, ever post a “sorry I haven’t posted lately” blog post again. Ever.
5. Up the ante on delivering original material. Get outside the echo chamber. Writing a me-too blog isn’t the way to build your blog to the levels you seek to attain.
6. It’s okay to use a personal voice. In fact, there’s no point blogging if you’re going to write like a cold robot. But keep personal and useful in balance.
7. If you are attempting to do real business via your blog, look for ways to convert readers into customers.
8. If it’s just an ad revenue business, compete, and be honest about that. Compete with others in your space for audience, value, and better deals. My point in this regard is that going halfway into the water doesn’t make you less wet.
9. If your blog is the premier source of information for nonprofits, for photographers, for whatever, then be sure you’re scouring news feeds and finding information outside the blogosphere to keep that relationship informed.
10. Make a point of engaging your community often in the comments section, on their blogs, on the other social networks where you cross paths.

chrisbrogan, 50 Ways to Take Your Blog to the Next Level, Sep 2008

Sit comfortably, take a deep breath and relax. What is a rather an ambiguous blog post title and is meant to be taken both ways. You can kill your blog by the posts you put on it or you can do the reverse. This blog post is about how to make your blog posts work for you in a given time allotment.        

A couple of days ago I thought seriously about making Whooah.biz a private blog. My blog is very much a sort of a development to try out new ideas that I will then use on www.WorkConneXions.com or for clients. Waking up on a Sunday morning I read some of the weeks past posts and noticed a few too many errors. There are number reasons for this. My brain works faster than my hands can type. I may suffer from a form of dyslexia. What every the reason the blog posts were not of a sufficient quality to be published. As I thought about this, and talked it over on twitter and with friends, I realised that I was not the only one and that you do not need a degree in journalism or English to make a contribution to blogsphere.

As Sherrilynne from www.Strivepr.com pointed out, nothing leaves the office without being proof read by someone else. My brother Sebastian who is starting work at local law firm www.dc.co.im said that he prints everything out as you just cannot see the mistakes on a computer screen. That is enough justification for all blog writers to contemplate how you are publishing something.  If it is for yourself then fine, but if you are going to share it with blogsphere, how are you going to know if you are achieving what you have set out to do?

Below is step plan that endeavours to insure success in this field:

1.      To write you need to concentrate. To concentrate you need to be relaxed. However you do that is up to you. Whether it is a breath of fresh air or taking a deep breath. Make sure you do it.

2.      There are lots of blog post out there that talk about the writing of a blog post, how you should repeat the theme in the last  paragraph etc. Fundamentally a blog post can be anything that you want as long as it achieves your goals. My approach is too give it a start, a middle and an end and to make sure that it has a meaning and relevance. There is no easy way to do this but the more you do it the easier and better it becomes like anything else. How will we insure that it achieves your goals? By reading below.

3.      Check your blog post, checking it may sound simple but if there is one thing in life that you can not do enough of it is checking. Here are some of my suggestions, you may want to apply one or two of these in any given situation.

A.     Save the blog post in different form than you have written it. So if you have written it in Word than save it as text file and proof read it.

B.     The great thing with computers is that you can increase the size of the text. Why make it hard to read, increase it.

C.     Studies have shown that MS Sans Serif in grey on a white background is the easiest font for the brain to read. Of course one shoe does not fit all so you may have to experiment a bit.

D.     Ask a colleague or a friend to proof read it. This often helps with total comprehension of the piece.

E.      Take a break and check it much later when the brain has forgotten what you have written and you can see it with fresh eye

F.      Print it out, there is nothing like sitting somewhere else and checking it on a different media form

G.     Employ the services of document proofing company. Like this one http://www.betteredit.com/

That’s about all that I can think of for now. With these controls in place either you will succeed or you will find out that you and your friends are not very good at english.

First welcome to my new blog design.

What do I mean when I say bouncy, well pretty much as it sounds. Bounce rate is a term used in website traffic analyses. It happens when a visitors leaves your website after just landing on one webpage. How is that possible? I hear you ask. On that beautifully design website of yours. With all that information and well written blog posts. Well it’s easy. For the large part it comes down to design presuming that your blog posts are readable and interesting. (this is the test)

There is no agreed definition for what attributes a bounce some say it in the first 10 or 15 seconds that a user leaves your site other say it is failing to click on another page. My bounce rate I have to admit was too high. This is probably due to monetisation on the old site. I genuinely believe that monetisation offers extra services to users. Unfortunately it was probably too much so I will now have to seek a balance.

According to Avinash Kaushik:

“It is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying

Now there is goal to go for! what are your bounce rates like?

 I was just reading some history about Darren Rowse and how he got into blogging. He recommended that if you want to climb the ranks of blogs you would need to be blogging quite a few times a day. While I can see the effect in this: it would keep the search engines busy and your readers too. Most of us being frank probably only have one really good idea every couple days so blogging more than that could became a bit stale. Of course if my readers wanted to hear my opinions about the American elections and the price of oil and gold I could be persuaded, I would still probably want to blog within a team. Just for the editorial checks… What are your thoughts? would you like to write severely posts a day?

As the title of the blog suggests this is a rather unusual question. I am sure that there are many bloggers out there who would tell you not to even begin. Well I am not sure that I agree. In fact when I read a lot of the how to make money online blogs I felt that they do not have anything to sell. Of course this is an illusion as they are they are selling what they are seeking. and they are doing this by with nothing more then their own desire to make money. There are hundreds of money making blogs out there. I am sure there are just as many toilet roll companies. If the money making blog can successfully sustain interest in there topic then the question is how does the toilet roll company. When intrinsically there is nothing of great interest in their product.

An answer to this question is simply that they talk about how they are selling their product. Just the same as for example a money making blog……