Why do politicians think that spending more money is going to save the economy? Does George Bush or any other world leader think that they can remotely buck/control the economy.
If your economy is already broken and by that I mean that is it has stopped making money. Why borrow? The current trend in the world is than to spend more money to solve it.
Let me see if I understand it correctly?
You do not have any money,
the companies are not making any money but you want to borrow money to supposedly solve it.
I can understand the theory about borrowing money to grow a business, but borrowing money to prop up badly run companies does not sound like a business plan to me. Especially when it is Tax payer’s money. I know which way I will vote.
What would be your advice to the government?
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The short answer is anything that you want and there are not any other media forms that you can say that of in this day and age where companies are considering hiring a social media manager. To look after conversations within and outside the company, you know are starting to hit home. Most multi national companies? invest serious amounts of money into influencing conversations online. As an example Dell employs a number of people to keep tabs on what is happening in their forums and related ones on the internet.
Social media is subtle though. You cannot write big headlines saying:- buy this computer at half price, it is much more about managing the relationship in a world where traditional advertising is losing it impact. How and why? We have seen so much advertising before that we just do not buy it. It is about being genuine. So people form relationships with people who have the time. That is expensive. Time is money. That is social media. I am not suggesting that companies try to sell one to one on the internet. But they do need to think about how they a can influence the conversation. An example of this is a ferry company in the Isle of Man who runs a blog written by its MD. At first glance this might seem like a step in the right direction. But there are already mutterings in private and public places online and “off” about the fact that this is corporate gloss, unless he truly engages people in two way conversation. They will talk and complain about him elsewhere, in their own private forums and communications (email).
So what is the point?
People are going to talk about your company weather you want them to or not and in the future those conversation are going to take place more and more on the internet
What can you do?
Participate.
It is better to have that conversation on your website where you can influence it.
Allowing for user and customer interaction on your site will reduce the threat it may pose.
Manage you social media profile by hiring a expert or a third party.
What are your thoughts?
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An interesting incident happened today when I tried to delete a printer driver from my xp computer. For some reason or the other it gave a fault and said that it could not delete the HP LJ 5550 driver. This caused all sorts of problem as I needed to print a booklet. Now a colleague of mine managed to delete the printer by clicking delete another 20 times.
To actually solve the problem we had to install a driver for the previous model HP LJ 5500 so it would then print the booklet. I can see how they wrote the installation guide. “Please install driver from another printer etc….”
I am not sure what the morale of this story is…what do you think?
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I was out about this weekend and was asked on more than one occasion why I blog. I blog for a number reasons. Some personal and some professional.
On the professional side:
1. It demonstrates expertise knowledge and expertise in chosen skill year.
2. Increases Google page ranking and key words with relevant fresh content.
3. As a sales marketing tool, to build references through comments and the online community for consultancy work.
4. Generate income through paid advertising.
On the Personal side:
1. As a personal development log
2. to give help and give something back to people trying to understand and use this technology
3. For personal enjoyment of developing writing and pr skills
Chris Brogan is highly accomplished writer and blogger he had this advice to say about blogging in different media spheres.
- If your goal is to be an entertainment or news blog, be very clear that it’s that and not a “fun” blog. Consider splitting off your personal or fun blog.
- If your blog is to be your business, treat it like that. Get into stats. Get into building audience. Get into delivering something unique. Don’t straddle back and forth on this.
- If the goal is to be a great community resource, mix your blogging time with time spent reaching out to the community you propose to serve. If that’s an offline opportunity, like something local, be there. Be active. Be a connector.
- If you’re going to be a professional about your blog, carve out the time to do it right. Never, ever, ever post a “sorry I haven’t posted lately” blog post again. Ever.
- Up the ante on delivering original material. Get outside the echo chamber. Writing a me-too blog isn’t the way to build your blog to the levels you seek to attain.
- It’s okay to use a personal voice. In fact, there’s no point blogging if you’re going to write like a cold robot. But keep personal and useful in balance.
- If you are attempting to do real business via your blog, look for ways to convert readers into customers.
- If it’s just an ad revenue business, compete, and be honest about that. Compete with others in your space for audience, value, and better deals. My point in this regard is that going halfway into the water doesn’t make you less wet.
- If your blog is the premier source of information for nonprofits, for photographers, for whatever, then be sure you’re scouring news feeds and finding information outside the blogosphere to keep that relationship informed.
- Make a point of engaging your community often in the comments section, on their blogs, on the other social networks where you cross paths.
chrisbrogan, 50 Ways to Take Your Blog to the Next Level, Sep 2008
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Part of a Series from here: http://whooah.biz/2008/08/some-questions-about-social-and-business-media
I am lucky with this post, that my friend Sherrilynne over at www.Strivepr.com pointed me in the direction of this article. The article really says it all. While it is possible that one my think that social media’s biggest growing group is the twenty something’s or even the teens. The reality is that it is middle aged man. What a surprise Facebook for woman, Twitter for men. Surly something is wrong here Ed? What are your thoughts?
Article link here:
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My answers to these questions will be appearing shortly on this blog, Pause and have a think about it for while.
How effective is social media?
Answer here:
http://whooah.biz/2008/09/answer-how-effective-is-social-media/
More answers to come.
How long is it going to be around?
Answer here: http://whooah.biz/2007/12/content-is-timeless/
How much does it cost in relation to other media forms?
Answer here: http://tinyurl.com/5znakl
What is the biggest growing age group?
Answere here:http://tinyurl.com/4lmpk5
What can it do for my company?
Answere here: http://tinyurl.com/4d3veg
What can it do for me as a director?
Can I do it my self?
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Last couple of days if would appear that we hear nothing else on the radio and TV other than the banking crisis that is happening around the world. It would seem unlike the days of old. When things in the 21st century happen they happen at lightening speed. In the matter of 6 months I never heard so much analysis over the current credit crunch. The more we talk about it the less real it becomes. Just today ideas are being floated for a government managed mortgage lending. In a free society this pushes beyond the realms of reasonable. Is all this discussion helping us? do we need someone to make a decision? What do you think?
It is not particular hard to understand that what goes up must come down. We can not expect to have year after year growth in housing prices. It is just not possible. Of course the problem is nobody wants to feel the pain to put it right. Least of all the current Labour party, but I suspect for a lot people there will be real hardships in this changed environment.
What would be your strategy?
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