Technology should be as easy as pushing the button. This is a great secret that I recently discovered. Being technology minded, I run about a 30 GB mp3 music system that gets distributed around the house. I suddenly found myself recently noticing how long it took…… from actually deciding that I wanted to hear some music or watch a film to that actually happening. The time is considerable, but by the time I have switched on the pc and it has loaded iTunes or windows media player at least 5 mins have passed by. Compared this to pre computer days when you put in a cassette and pressed play. Mp3 might be easier to store but are they easier to actually use? (never mind the sound quality)
This press to play magic goes further I know of people that I have brought expensive cars only to return them because when they turned the ignition nothing happened. I guess if you pay a lot of money and nothing happens you are not going to be very happy. Probably about the same feeling as when you push a button and nothing happens. But this same philosophy trickles down to every product on or off the internet. All we would like is to press to play.
The tea is on you
