When customers decide to leave what should you do and what are the pitfalls?
I lot of time is spent upon winning customers. But if you can not keep your customers what then?
How important is a customer.
It is obvious that not all customers are the same.
Yet again and again people seem to treat everybody the same like it is some sort of democracy. The basic service is always the same, being polite, accurate etc.
But is much more then that, some customers are going grow your business by maybe three or four times. Of course the reverse is true as well. Certain customers can shrink your business by the same amount. I have recently experienced for the sake of £30 a company is willing to allow bad feeling to stand.
If we break this down into figures. Over the next two years
I will tell 30 people about this company. Let say that only 20 of these people were potential customers. If they use just the cheapest service at £180 that £3600 at an absolute minimum they have lost per a year. All for the sake of £30. People say the best advertisement is word and mouth. If any customer left us not completely satisfied. I would refund them there last months payment no questions asked.
