How do you compare the tester to the average user and what is important.
With a website you are dealing with your customers mind, we all know that no two minds are the same.
What seems obvious to me, is completely foreign to my mother.
The process gets even more difficult with a shop you can see the expression on someone’s face it they are happy, disappointed. Online it is a harsh world all you have is your statistics for how far they traveled on your website.
Then you have to figure out it why did they stop there. An error on the page, information they did not understand, the list goes on.
Of course in the long term there are benefits to both user and company. As they both begin to understand each other both parties will have the time to concentrate on the important tasks. There no more important tasks then talking with your customer.
I found this information below very interesting and sums up the situation very well, the full article can be found at http://www.ahref.com/guides/design/199806/0615jef.html
8:48 am on April 2nd, 2008
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