Whooah Biz

Offline to Online Development - Ideas for E-commerce and Beyond

It is easy with hindsight to look back and say if only. If only the Labour government had properly regulated the financial institutions in London we might not be in this sorry state.

Hindsight is a wonderfully thing.

Of course that does not preclude any government from properly planning and preparing resources.

One must ask themselves why is it that the UK may well with in the next ten years start to suffer black outs due to inadequate planning in electricity supply. What is more surprising is that we do not even have the skills to build a modern power station. We are totally reliant on the French EDF controlled company to do it for us. If a smaller percentage of the 400 billion pounds that we spent on bailing out our high street banks at a debt of 10,000 pounds for every single person living in the UK, was to be spent on upgrading our transport infrastructure. We might than have a few more engineers that could be used for our own energy related business. Not forgetting of course that we would have a coherent and reasonable transport network like the one that our European neighbours experience.

Long term planning

Suggest long term planning to politicians here is like talking about SDP winning the next election. It is a reasonable choice, but you know it is not going to happen. May be politicians could be more accountable if they were given a free vote on all legislation in parliament. Instead of the old line of using government whips to insure the party line is met. Than people can decide for them selves way we can not regulate a bank to lend money reasonable.

It is interesting to note that Obama has chosen to keep the current defence secretary from George Bush. The question now is who is he more accountable to Obama, the Republicans or the American public. A shrewd move indeed.

The tea is on you

I have been reading the IOD magazines in my Christmas break and they have got an interesting article on e-commerce. They claim that you have got seven seconds to capture and interest your visitor. With so much content online these days the old maxim that content, content, content would guarantee a number of visitors is yesterdays news. Why?

First it takes time to produce quality content, not only do you have to be well informed you also need an opinion. Even if you have these two aspects it may not be enough. Writing content is an art as Sherrilynne over at Strive Pr can explain. Is it cheap to produce quality content? Hell no, even the most established bloggers such as Dosh Dosh require an indeterminate amount of time to write and check there content before it goes on there website. Other bloggers or companies employ other people do it for them. Which ultimately costs money instead of time.

Is Content King? Nope. A few months ago I looked at setting up a debt recovery business. In my research I was staggered to find so much quality content already on the net . I could have written till I was blue in the face with original content. I do not think that that my debt recovery website would have got on to the golden first page of google results for debt as a search word. As Chris Barling, in the IOD article also CEO of e-commerce software company Actinic, explains: “People try to trick Google, but it’s very good at finding relevant sites.

So what to do? Owen and I have been talking too about this problem recently and we do believe there is a solution. It does not lay in the content that you produce. Although original content is beneficial. It is no longer about one certain area but the concept as a whole. You can now buy a very respectable website for £1000 pounds. Unless it is geared to engage your market in all honesty you are better spending the money on hosting a wine and cheese evening for your potential customers . The only problem with that is, in a time poor world you are severely limiting your market and my 7 seconds was up long ago.

The tea is on you

Why join a Group?

To share an interest, discover more about something? There are hundreds of groups from writers to sport fans all blogging on the internet. There are groups within groups such as Face book, and than for example the David Bowie group page. There you have a public and private group. You could just join David Bowie website group instead of the facebook group. Interesting!

What can you add to a group?

What do you expect from a group?

What groups are worth pursuing? Is there communication within the group? Do they achieve anything?

How can you tell?

First know what you want from the group and than start by asking questions.

The tea is on you

I came across any interesting post at well written words about spam where a reader left a comment that ultimately had nothing to offer to the site or the readers of the site. This is not your simply increase seize, or earn a million pounds spam. This is one where the reader believes mistakenly he has something to offer.

I came across something similar here on this blog, In the following email I received about this site

Hello Leo,
I came across your blog through Entrecard and I am impressed with the content and design of it. I think you might be interested in promoting PrintPlace.com through our Affiliate Program. Typically the type of readers for a business oriented blog such as yours are interested in business related products; all businesses great and small have professional printing needs. Located in Dallas, Texas, PrintPlace.com is centrally positioned and offers a wide breadth of products and excellent quality and turnaround times to businesses and consumers alike.

PrintPlace.com’s affiliate program, hosted through the Commission Junction Network, offers an 18% commission on sales with a 90 day cookie duration. We make seasonal links available as well as blog content for bloggers. Please feel free to contact me for more information and details on how to join our program.

Thank you and have a terrific holiday season,
Trisha Fawver, Affiliate Manager, PrintPlace.com

The problem I have with this is, why would I want to do it?

What is the business benefit to me?

First I have to install their link or banner costing me time and other advertising. Is there product applicable to my website? Well as it is USA Texas print company, I think not. It might be fine if 80 percent of my readers lived in taxes but this is the first time the word Texas is mentioned on the site.

She then goes on and thinks I might be interested in promoting her business free. What kind numb-skull is she? If she wanted to buy banner space or was offering some kind compensation for the work done than maybe. All I have is all the work and all the risk. Does she really expect that I am going to be interested?

 

The tea is on you

There is a very interesting article over at the BBC talking about what we are looking for on the Internet. As explained below.

“The most searched term for Google users in the UK was Facebook while the BBC came second and its iPlayer service was the fastest rising query.”

The top ten world list was even more interesting:

Sarah Palin

Beijing 2008

Facebook login

TuentiHeath Ledger

Obama

Nasza Klasa

Wer Kennt Wen

Euro 2008

Jonas Brothers

I kind of find it strange that people search for the Facebook login page via Google. I would have thought that they could manage to type that one themselves. The top ten in the UK were:

Facebook

BBC

YouTube

eBay

Games

News

Hotmail

Bebo

Yahoo

Jobs

Obviously social networking is up there. I have to confess too that I have typed in Sarah Palin and You tube. Most of the others are not on my search list.

The tea is on you

A recent advertising campaign by Manx Telecom claims that you get 3000 text messages free or 6000 text messages free depending on which account you sign up to.

Or do you?

Apparently not according to the text below from their website.

* Free Texts http://tinyurl.com/653pxw

Free texts only apply when purchasing top-ups online or via 154. Free texts only apply when sending to other Manx Telecom mobiles. When available, they will be used first at anytime. If no free texts are available in an account normal text messaging charges will apply. Free texts cannot be used whilst roaming, normal roaming charges apply.

If you are going to give something than give it.

If not that do not say it is free.

Why?

Because you will build up expectation and than cause disappointment.

Ultimately damaging your business.

The tea is on you

I am not the world’s greatest letter writer, but in years gone by I do even less than I have done before.

Why is this?

Most, not all the people I know. I can stay in touch with on Facebook or other Social Media Sites.

I can see when a family member has gone to party, visited a place, lost a mobile phone.

That is one tangle benefit of Social media.

The tea is on you